Austin Board of REALTORS® ABoR
November 12, 2020, 10:06 am — By
evolving your real estate marketing process
November 16, 2017, 9:20 am — By
October 23, 2017, 11:33 pm — By

A recent article from realtor.com® reveals a niche market Agents and Realtors® might not have considered yet; haunted house hunters.  It is that time of year when all the ghosts and goblins come out on the streets in search of candy.  However, there are some houses that have ghosts hanging out year round.  Believe...

October 15, 2017, 1:32 pm — By

Hearing the dreaded word “no” can be daunting and discouraging, especially for newer Realtors® and Agents.  However, attempting to overcome Buyer objections with rapid-fire “come backs” to their objections will only breakdown rapport and hurt the relationship.  By providing the Buyer helpful information that...

October 5, 2017, 8:21 pm — By

According to a recent report from our friends at Zillow, most people still find their agent through referral, but that trend is rapidly changing.  With the continued growth of a digital world, more and more people are finding Agents through online referral resources like Zillow, realtor.com and the like.  What is your...

September 26, 2017, 11:22 pm — By

Taking Real Estate niche marketing from theory to reality requires a plan.  Realtors® that make a plan and set it in motion are far more likely to find success than those who perform marketing activities in a one-off fashion.  Hoping things will fall into place is not a marketing strategy. I have a fortune cookie paper...

July 14, 2017, 8:58 am — By

Ok gym buffs, that analogy might not resonate with you.  However, many will understand the comparison.  We buy things or sign up for things and have the best intentions to use them, but then for, whatever reason, we don’t follow through.  Your customer relationship management solution (CRM), like an occasionally or...

March 10, 2017, 4:20 pm — By

For quite a while now, niche marketing has been a buzzword in Real Estate.  However, for many Real Estate companies, it has moved from buzzword/trend to a “way of life”, as they look to uses niche marketing to beat syndicates.  They are beginning to realize that to beat them they have to go local- they have to go...

August 23, 2016, 8:59 pm — By

When it comes to leads, it all comes down to conversions. While a 5% conversion rate is considered a great conversion rate within the real estate industry, many industry professionals see numbers closer to 1%. So the question then becomes, how do you reduce lousy leads and increase quality ones? A quality CRM may be the...

February 9, 2016, 2:42 pm — By

A customer relationship management (CRM) system is a multi-faceted process that helps grow your business through lead generation and increased sales. A CRM allows you the benefit of finding high-quality leads in a quick and efficient manner, allowing you to grow your pipeline. The automation of the sales process makes it...