evolving your real estate marketing process
November 16, 2017, 9:20 am — By
November 10, 2017, 9:08 am — By

The discussions between IRES and REcolorado and now moved forward to a firm commitment to merge according to a news release from IRES today. There is now a binding merger agreement between the two MLS. The merger agreement has been signed by Lauren Hansen, CEO of IRES, and Kirby Slunaker, president and CEO of REcolorado,...

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November 5, 2017, 8:24 pm — By
October 23, 2017, 11:33 pm — By

A recent article from realtor.com® reveals a niche market Agents and Realtors® might not have considered yet; haunted house hunters.  It is that time of year when all the ghosts and goblins come out on the streets in search of candy.  However, there are some houses that have ghosts hanging out year round.  Believe...

October 15, 2017, 1:32 pm — By

Hearing the dreaded word “no” can be daunting and discouraging, especially for newer Realtors® and Agents.  However, attempting to overcome Buyer objections with rapid-fire “come backs” to their objections will only breakdown rapport and hurt the relationship.  By providing the Buyer helpful information that...

October 5, 2017, 8:21 pm — By

According to a recent report from our friends at Zillow, most people still find their agent through referral, but that trend is rapidly changing.  With the continued growth of a digital world, more and more people are finding Agents through online referral resources like Zillow, realtor.com and the like.  What is your...

September 26, 2017, 11:22 pm — By

Taking Real Estate niche marketing from theory to reality requires a plan.  Realtors® that make a plan and set it in motion are far more likely to find success than those who perform marketing activities in a one-off fashion.  Hoping things will fall into place is not a marketing strategy. I have a fortune cookie paper...

August 13, 2017, 2:21 pm — By

Don’t just give technology a handshake, embrace it because it is not going anywhere.  The fear of new technology and industry disruptors among Agents is real, but if you face that fear, you will find there is actually nothing to fear.  Beyond that, you will come to realize ways to use it/engage with it to provide...

July 24, 2017, 1:04 pm — By

If you blinked then you might have missed Amazon’s placeholder page for a new Real Estate Referral Services offering.  It was up and then quickly removed last week.  This move has Agents and Brokers who saw the page wondering what the end game is for the online giant, and while it might not be clear there is lots of...

July 14, 2017, 8:58 am — By

Ok gym buffs, that analogy might not resonate with you.  However, many will understand the comparison.  We buy things or sign up for things and have the best intentions to use them, but then for, whatever reason, we don’t follow through.  Your customer relationship management solution (CRM), like an occasionally or...