Taking Real Estate niche marketing from theory to reality requires a plan. Realtors® that make a plan and set it in motion are far more likely to find success than those who perform marketing activities in a one-off fashion. Hoping things will fall into place is not a marketing strategy. I have a fortune cookie paper...
The latest Version 4 (Coyote) of the IDX Plugin is now available. This includes a new WordPress MBB Plugin and support for our new PHP ‘SEO’ api. This new version brings with it many new features for Real Estate SEO as well as significant performance improvements too. Highlights for WordPress or PHP sites include: More...
For quite a while now, niche marketing has been a buzzword in Real Estate. However, for many Real Estate companies, it has moved from buzzword/trend to a “way of life”, as they look to uses niche marketing to beat syndicates. They are beginning to realize that to beat them they have to go local- they have to go...
Using marketing and sales technology to gain an edge in customer service has become the gold standard, but do you know where to start? The information you gather to support your customer service efforts is directly pulled from your marketing intelligence, and the way you manage your sales and marketing machine says everything...
When it comes to leads, it all comes down to conversions. While a 5% conversion rate is considered a great conversion rate within the real estate industry, many industry professionals see numbers closer to 1%. So the question then becomes, how do you reduce lousy leads and increase quality ones? A quality CRM may be the...
Changelog The MBB / LAC changelog is now viewable on our support site: See the changelog The changelog is a great way to find out about recent changes. For a complete view of all changes please log in to your Leads and Contacts account. Support Site Updates The home page of the Support Site now has quick links to see ‘latest’...
Over the last month or so we have made a large number of changes to the way we send out emails and alerts to your leads and contacts. These are BIG changes and improvements designed to really impress your clients with the correspondence and information they get from their My Buying Buddy account in your website. Here is...
Did you notice the cool new lead alerts you have been receiving? Alerts to you are now mobile responsive and include: Great details about the lead’s inquiry Profile information about the lead and their home-search activity too Clickable phone numbers links for quick calling Links back to your LAC account Indication...
If you are using some of the more advanced features of MBB Widgets and APIs then you’ll be pleased to know that we have added more User Variables that you can now access in your programming for display. Some of the new fields include: Agent Accreditations Office Name Office Photo For full details see our Support...